Aruba Excellence Foundation

Aruba Excellence Foundation (A.E.F.) was established in June of 2018, by the Aruba Tourism Authority (A.T.A.) with the objective to develop and implement value-added programs that will enhance the quality of service within the hospitality industry in Aruba. The A.E.F. is responsible to develop strategic plans for the coming years.

Core Values

Vision

To be the leading institution for the growth and sustainability of the tourism industry in Aruba by empowering individuals through innovative learning and development initiatives.

Mission

To enhance the skills, knowledge and competencies of individuals involved in the tourism industry of Aruba, ensuring the long-term success and prosperity of the sector.

Goal

A.E.F. empowers individuals to become Aruba Ambassadors, embodying the island’s unique spirit of hospitality!